Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guadalupe Meza Staines; revisión técnica Marcela Benassini Félix.
Material type:
TextPublication details: México : Prentice-Hall, 1998Edition: 4a edDescription: xxix, 585, [115] p. : il. ; 27 cmISBN: - 9688809489
- Marketing : an introduction. Español
- HF5415 K68 1998
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Biblioteca de la Facultad de Economía General | HF5415 K68 1998 (Browse shelf(Opens below)) | C:1 | Uso interno Biblioteca | BFE000003467 | ||
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Biblioteca de la Facultad de Economía General | HF5415 K68 1998 (Browse shelf(Opens below)) | C:2 | Available | BFE000003466 | ||
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Biblioteca de la Facultad de Economía General | HF5415 K68 1998 (Browse shelf(Opens below)) | C:3 | Available | BFE000012893 | ||
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Biblioteca de la Facultad de Economía General | HF5415 K68 1998 (Browse shelf(Opens below)) | C:4 | Available | BFE000001483 | ||
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Biblioteca de la Preparatoria Ing. Pascual Ortiz Rubio General | HF5417 K68 1998 (Browse shelf(Opens below)) | C:1 | Available | PPO000000984 | ||
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Biblioteca de la Preparatoria Ing. Pascual Ortiz Rubio General | HF5417 K68 1998 (Browse shelf(Opens below)) | C:2 | Available | PPO000000985 | ||
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Biblioteca de la Preparatoria Ing. Pascual Ortiz Rubio General | HF5417 K68 1998 (Browse shelf(Opens below)) | C:3 | Available | PPO000000986 | ||
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Biblioteca de la Preparatoria Ing. Pascual Ortiz Rubio General | HF5417 K68 1998 (Browse shelf(Opens below)) | C:4 | Available | PPO000000987 | ||
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Biblioteca de la Preparatoria Ing. Pascual Ortiz Rubio General | HF5417 K68 1998 (Browse shelf(Opens below)) | C:5 | Available | PPO000000988 |
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Traducción de : Marketing: an introduction
Incluye apendices, bibliografía, glosario e índices
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