Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Mónica Gabriela Martínez Gay ; revisión técnica Roberto Garza-Castillón Cantú.
Material type: TextPublication details: México : Prentice-Hall, 2008Edition: 8a edDescription: xix, 522 [54] p. : il. ; 27 cmISBN:- 9789702611868
- Marketing : an introduction. Español
- HF5415 K68 2008
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Traducción de : Marketing : an introduction
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