Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; tr. Guadalupe Meza Staines ; rev. téc. Marcela Benassini Félix.

By: Contributor(s): Material type: TextTextPublication details: México : Prentice-Hall, 1998Edition: 4a edDescription: xxix, 585 p. : il. ; 27 cmISBN:
  • 9688809489
Subject(s): LOC classification:
  • HF5415  K68 1998
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Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca del Sindicato Unico de Empleados de la Universidad Michoacana General HF5415 K68 1998 (Browse shelf(Opens below)) C : 1 Available BSUE000002498
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HF5415 K68 1996 Mercadotecnia HF5415 K68 1996 Mercadotecnia HF5415 K68 1996 Dirección de la mercadotecnia : HF5415 K68 1998 Fundamentos de mercadotecnia / HF5415 L48 2001 Domine la mercadotecnia de guerrilla / HF5415 L68 1997 Mercadotecnia de servicios / HF5415 M37 2007 Marketing de clientes :

Traducción de : Marketing: An introduction

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