Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner ; traducción Maria Isabel Pérez de Lara Choy, Andrés Lozano Hirschfeld, Susana Pontón Becerril ; revisión técnica Celina Madero Irizar.

By: Contributor(s): Material type: TextTextPublication details: México : McGraw-Hill, c2002Edition: 2a edDescription: xxxii, 747 paginas : ilustraciones, 24 cmISBN:
  • 9701033256
Subject(s): LOC classification:
  • HD9980.5 Z45 2002
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Item type Current library Call number Copy number Status Date due Barcode
Libro Libro Biblioteca del Instituto de Investigaciones Económicas y Empresariales General HD9980.5 Z45 c2002 (Browse shelf(Opens below)) 1 Available IIE000002632

Traducción de : Services marketing : integrating customer focus across the firm.

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