Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Rainares Lara, José Manuel Ponzoa Casado ; prol. Javier Álvarez.
Material type: TextSeries: Financial times. Prentice HallPublication details: Madrid : Prentice Hall, r2005Edition: 2a edDescription: xiii, 303 p. : il. ; 22 cmISBN:- 8420543152
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Libro | Biblioteca del Instituto de Investigaciones Económicas y Empresariales General | HF5415.55 R45 2005 (Browse shelf(Opens below)) | C:1 | Available | IIE000000079 |
Bibliografia p. 293-303
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