La Comunicación en la mercadotecnia / Kenneth L. Rowe ; ed. Eugene L. Dorr ; tr. Ma. Elena Zavotsky E. ; rev. tec. Carlos Arevalo L.
Material type: TextSeries: Curso técnico de mercadotecnia Mcgraw-Hill ; 3Publication details: México : Mcgraw-Hill, 1994Edition: 2a. edDescription: V111, 124 p. ; 26 cmISBN:- 968451459X
- HF5415.125 R69 1994
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