Advertising and promotion management
Rossiter, John R.
Advertising and promotion management / John R. Rossiter, Larry Percy. - 1a ed. - New York : McGraw-Hill, 1987 - xix, 649 p. : il., 23 cm. - McGraw-Hill series in marketing .
Incluye apéndices e indices
0070539073
Publicidad
Comunicación en mercadeo
HF5821 / R67 1987
Advertising and promotion management / John R. Rossiter, Larry Percy. - 1a ed. - New York : McGraw-Hill, 1987 - xix, 649 p. : il., 23 cm. - McGraw-Hill series in marketing .
Incluye apéndices e indices
0070539073
Publicidad
Comunicación en mercadeo
HF5821 / R67 1987