Advertising and promotion management / John R. Rossiter, Larry Percy.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1987Edition: 1a edDescription: xix, 649 p. : il., 23 cmISBN:- 0070539073
- HF5821 R67 1987
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Libro | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General | HF5821 R67 1987 (Browse shelf(Opens below)) | C:1 | Consulta | BCCA000005880 |
Incluye apéndices e indices
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