Advertising and promotion management (Record no. 90103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230425102332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150319b nyu ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070539073 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | R67 1987 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion management |
| Statement of responsibility, etc | / John R. Rossiter, Larry Percy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 649 p. : |
| Other physical details | il., |
| Dimensions | 23 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Incluye apéndices e indices |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Publicidad |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | lemb |
| Topical term or geographic name as entry element | Comunicación en mercadeo |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| Relator term | autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Biblioteca del Cogreso de los Estados Unidos |
| Koha item type | Libro |
| Estado de pérdida | Fuente de clasificación | Estado del daño | No para préstamo | Ubicación permanente | Ubicación actual | Apartado o colección | Fecha de adquisición | Fuente de adquisición | Edición | Dependencia de educación superior (DES) | Área del conocimiento | Clasificación | Código de Barras | Date last seen | Número de copia | Costo por reposición | Tipo de recurso |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca del Cogreso de los Estados Unidos | Consulta | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas | Biblioteca de la Facultad de Contaduría y Ciencias Administrativas | General | 19/03/2015 | Unidad Académica | 1a ed. | Ciencias Económico Administrativas | Ciencias Sociales y Administrativas | HF5821 R67 1987 | BCCA000005880 | 19/03/2015 | C:1 | 350.00 | Libro |