MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01075nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220621091524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140828t mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9701044827 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
S36 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schmitt, Bernd H. |
| Relator term |
autor |
| 240 1# - UNIFORM TITLE |
|---|
| Uniform title |
Customer experience management |
| Language of a work |
Español |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
CEM : administración de las experiencias de los clientes con las marcas |
| Remainder of title |
: un enfoque revolucionario para conectarse con sus clientes |
| Statement of responsibility, etc |
/ Bern H. Schmitt ; traducción Álvaro Cirión Arana, Iván Martínez Rojas, José Luis Nuñez Herrejón. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
McGraw-Hill Interamericana Editores, |
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 242 p. : |
| Other physical details |
il. , |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
lemb |
| Topical term or geographic name as entry element |
Marketing relacional |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
lemb |
| Topical term or geographic name as entry element |
Relaciones con los clientes |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
lemb |
| Topical term or geographic name as entry element |
Relaciones con los clientes |
| General subdivision |
Administración |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cirión Arana, Álvaro |
| Relator term |
traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Martínez Rojas, Iván |
| Relator term |
traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Núñez Herrejón, José Luis |
| Relator term |
traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Biblioteca del Cogreso de los Estados Unidos |
| Koha item type |
Libro |