CEM : administración de las experiencias de los clientes con las marcas : un enfoque revolucionario para conectarse con sus clientes / Bern H. Schmitt ; traducción Álvaro Cirión Arana, Iván Martínez Rojas, José Luis Nuñez Herrejón.

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TextPublication details: México : McGraw-Hill Interamericana Editores, 2004Edition: 1a edDescription: xvi, 242 p. : il. , 23 cmISBN:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Libro	Biblioteca de la Facultad de Contaduría y Ciencias Administrativas General	HF5415.55 S36 2004 (Browse shelf(Opens below))	C:1	Consulta		BCCA000003399

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