Refine your search

Your search returned 37 results.

Sort
Results
1.
Social media relations : comunicatori e communities, influencers e dinamiche sociali nel Web. Le PR online nell'era di Facebook, Twitter e blogger Daniele Chieffi ; con i contributi di Antonella Coppotelli...[et al.] by Series: Marketing e Comunicazione
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milano : Il Sole 24 ORE, 2012
Availability: Items available for loan: Biblioteca de la Facultad de Letras (1)Call number: HM742 C54 2012.

2.
Managing Business Interfaces [electronic resource] : Marketing and Engineering Issues in the Supply Chain and Internet Domains / edited by Amiya K. Chakravarty, Jehoshua Eliashberg. by Series: International Series in Quantitative Marketing ; 16
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: Boston, MA : Springer Science+Business Media, Inc., 2005
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HD38.5 .M358 2005.

3.
Mathematical Models of Distribution Channels [electronic resource] / by Charles A. Ingene, Mark E. Parry. by Series: International Series in Quantitative Marketing ; 17
Edition: 1a ed.
Material type: Computer file Computer file; Format: electronic
Publication details: Boston, MA : Springer Science + Business Media, Inc., 2005
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: QA76.8.S25 I54 2005.

4.
Database Marketing [electronic resource] : Analyzing and Managing Customers / by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International Series in Quantitative Marketing ; 18
Material type: Computer file Computer file; Format: electronic available online remote
Publication details: New York, NY : Springer-Verlag New York, 2008
In: Springer eBooks
Online resources:
Availability: Items available for loan: Biblioteca Digital (1)Call number: HF5415.126 B57 2008.

5.
Mercadotecnia / William Zikmund, Michael D´Amico ; traducción Rafael Quijano ; revisión técnica Jorge Rodríguez R. by Series: Marketing universitario
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Compañía Editorial Continental, 1993
Availability: Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5415 Z55 r1998.

6.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill / Irwin Series in Marketing
Edition: 7a ed.
Material type: Text Text
Publication details: Boston, MA. : McGraw-Hill Companies ; McGraw-Hill Irwin, 2003
Availability: Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5415.135 C73 2003.

7.
Mercadotecnia de relanzamiento : cómo el ingenio norteamericano transformó 49 fracasos comerciales en algunos de sus productos de mayor éxito / Michael Gershamm ; traducción: Bertha Díaz de León Álvarez de Valverde. by Series: Coleccion enfoques y aplicaciones de marketing
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México, D.F. : Planeta Mexicana ; Grupo Editorial Planeta, 1995
Other title:
  • Mercadotecnia de relanzamiento : atrévase nuevamente : ahora sí tendrá éxito
Availability: Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5415 G47 1995.

8.
Ev@lución : las ocho verdades del marketing femenino / Faith Popcorn ; traducción Cristina Armengol. by Series: Marketing
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona, España : Ediciones Granica, 2001
Other title:
  • Ev@lución las 8 verdades del marketing : por qué las empresas deden dirigirse a la mujeres
Availability: Items available for loan: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas (1)Call number: HF5415.33.U6 P67 2001. Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5415.33.U6 P67 2001.

9.
Marketing social : la gestión de las causas sociales / Miguel Ángel Moliner Tena. by Series: Manuales prácticos de marketing
Edition: 1a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Madrid : Esic Editorial, 1998
Availability: Items available for loan: Biblioteca de la Facultad de Economía (2)Call number: HF5415 M65 1998, ... Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5414 M65 1998. Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

10.
Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing. by Series: Marketing
Edition: 1a ed.
Material type: Text Text
Publication details: New York, Ny. : McGraw-Hill, 1987
Availability: Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5438.4 J64 1987.

11.
Sales program management : formulation and implementation / Benson P. Shapiro. by Series: Marketing
Edition: 1a ed.
Material type: Text Text
Publication details: USA : McGraw-Hill, 1977
Availability: Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5438.4 S53 1977.

12.
Advertising and promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 1a ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, 1987
Availability: Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HF5821 R67 1987.

13.
Marketing bancario : un enfoque estratégico / Carmen Barroso Castro. by Series: Manuales prácticos de marketing
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid, España : Esic Editorial, 1995
Availability: Items available for reference: Biblioteca de la Facultad de Contaduría y Ciencias Administrativas: Consulta (1)Call number: HG1616.M3 B37 1995.

14.
Investigación y análisis de mercado / Donald R. Lehmann. by Series: Marketing universitario
Edition: 1a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: México : Continental, r1994
Availability: No items available.

15.
De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies. by Series: Marketing Estratégico
Edition: 1a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Madrid : ESIC, 2004
Availability: Items available for loan: Biblioteca de la Facultad de Economía (1)Call number: HF5415.5 S48 2004. Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

16.
Marketing y creatividad : un enfoque instrumental / Simón Majaro ; [traducción Claudio L. Soriano Soriano]. by Series: Marketing
Edition: 1a ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Madrid : Diaz de Santos, 1994
Availability: Not available: Biblioteca de la Facultad de Economía: Uso interno Biblioteca (1).

17.
Estrategias de crecimiento con los productos existentes / dir. Claudio L. Soriano Soriano. by Series: Biblioteca de manuales practicos de marketing
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid, España : Díaz de Santos, 1990
Availability: Items available for loan: Biblioteca del Instituto de Investigaciones Económicas y Empresariales (1)Call number: HF5415.13 E88 1990.

18.
La estrategia básica de marketing / dir. Claudio L. Soriano Soriano. by Series: Biblioteca de manuales prácticos de marketing
Edition: 1a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid, España : Díaz de Santos, 1990
Availability: Items available for loan: Biblioteca del Instituto de Investigaciones Económicas y Empresariales (1)Call number: HF5415.13 E88 1990.

19.
Marketing : casos prácticos / por Frank H. Elsby ; tr. por Luis Muñoz Tabar ; adapt. por Jesús Ma. Landa. by Series: Enciclopedia de marketing ; no. 12
Material type: Text Text; Format: print
Publication details: Bilbao : Ibérico Europea, 1972
Availability: Items available for loan: Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades (1)Call number: HF5415 E56 1972.

20.
La Conquista de mercados / por F. Nepveu-Nivelle ; prol. de Roberto Garcia Cairo. by Series: Biblioteca de marketing ; no. 62
Material type: Text Text; Format: print
Publication details: Barcelona : Francisco Casanovas, 1959
Availability: Items available for loan: Biblioteca de la Unidad de Ciencias Ingeniería y Humanidades (1)Call number: HF5415.2 N46 1959.

Pages

Powered by Koha